The A-Z of Visual Ideas: How to Solve any Creative Brief.
The Briefing
The first step is to clearly identify what you are being asked to do through discussion. The key here is to simplify what it is you are trying to achieve to its rawest form. What is the desired outcome and what are the deliverables.
This is your opportunity to ask questions. As whatever questions come to mind, however stupid and childlike they may seem Ask them!
Without these childlike questions who know when and if the Polaroid camera would have ever been inven